About - Discount Media Club

Our Mission

At Discount Media Club, we're all about shaking things up in the marketing world. Our big mission? To make sure everyone, no matter how big or small your business or budget is, gets a fair shot at top-notch promotional goodies. We believe great marketing shouldn't be just for the big players, and we're here to level the playing field.

We're tearing down those pesky barriers that keep too many awesome businesses from reaching their true potential. How? By tapping into our massive network of media and marketing whizzes to bring you the kind of promotional tools and strategies that can really make a difference. And the best part? We're doing it in a way that's kind to your wallet but big on impact.

Our heart is set on helping you grow, get noticed, and succeed. We're here for the dreamers, the doers, and everyone in between, offering a helping hand to make sure your business not only gets off the ground but soars. Welcome to our community of go-getters and game-changers. Let's make some marketing magic happen together!

Our Vision

We're on a mission to be the go-to spot for businesses looking to really shake things up with their marketing and promotions. Think of Discount Media Club as your secret weapon in turning the marketing game on its head. We're here to show the world how it's done, making top-notch marketing accessible, super efficient, and wildly effective for everyone involved.

Imagine a place where your business, no matter how small or where it's starting from, can really shine, grab attention, and grow like crazy. That's the future we're dreaming up—a future where killer marketing strategies don't have to break the bank. We're all about bringing together the best of the best in media and marketing, giving you the insider access you need to navigate the marketing maze and turn those big dreams into reality.

Welcome to your marketing game-changer: Discount Media Club. Here, you'll get the keys to an exclusive club packed with premium service providers, all without the premium price tag. With just a small monthly fee, you're in, ready to tap into a world of advertising and promotional gold that used to be just for the big leagues. Boost your brand, stretch your marketing dollars further, and send your business soaring to new heights. With Discount Media Club, you're not just getting premium access; you're unlocking a whole new level of affordability and success. Let's make some marketing magic happen together!

Our Story

Let me tell you the story of how Discount Media Club came to be—it's quite the tale! After 40 years in business, Cydney O'Sullivan was a seasoned pro in the marketing world, who's pretty much seen it all. Over the years, she's applied a plethora of marketing and promotions services,
each one promising big things but, to be honest, often falling short. Frustrating, right?

Well, working on hundreds of client campaigns, Cydney was feeling that frustration on a whole new level. It was during one of those "here we go again" campaigns, filled with the usual disappointments, that a lightbulb went off in her head. Why not create a haven, a sort of VIP club, where the words "quality service" actually mean something? And just like that, the idea for the Discount Media Club started to take shape.

Cydney wasn't just dreaming big; she was planning big. She tapped into her vast network, putting service providers through the wringer to ensure they weren't just good but great. She was on the hunt for those standout gems who shared her passion for real results and top-notch service. This wasn't going to be your average directory; this was about building a community of the best in the biz, all committed to raising the bar in marketing and promotions.

The club isn't just about access to these elite services; it’s about making them affordable, thanks to some savvy wholesale pricing deals. And it’s a game-changer. Businesses that were once wary of navigating the unpredictable world of marketing services now have a trusted ally in the Discount Media Club.

When the club finally launched, it was like a breath of fresh air. Businesses were lining up, thrilled to have a reliable shortcut to marketing success. Cydney's vision had resonated with so many, turning the club into a byword for excellence and reliability in a world where those qualities were as rare as hen's teeth.

At the heart of the Discount Media Club's creation was Cydney's unwavering belief in quality, reliability, and the power of community. She saw a gap, a big one, and went all in to fill it, not just for herself but for businesses everywhere. It's a classic case of turning lemons into lemon cello—or, in this case, turning marketing mishaps into a gold-standard club that's all about making sure your marketing journey is less of a wild gamble and more of a sure thing.

Our Team

Founder of Discount Media Club, Cydney is a multifaceted professional with a career richly dedicated to empowering authors, entrepreneurs, and business owners. With decades of experience, she has become a leading expert in authorship and publishing, offering deep insights into the intricacies of the publishing industry and strategies for successful book promotion. Her prowess extends to marketing and branding, where she excels in crafting strategies that boost brand visibility and engagement, utilizing her expertise in digital marketing and social media to connect brands with their target audiences effectively.

Beyond her contributions to publishing and marketing, Cydney's expertise encompasses entrepreneurship, financial literacy, public speaking, and coaching. She mentors emerging entrepreneurs, guiding them through the challenges of business growth and sustainability, while also advising on wealth-building and financial management to achieve financial independence. As a seasoned public speaker and coach, Cydney shares her wealth of knowledge through workshops and seminars, offering personalized support to those aiming to enhance their professional skills and personal development. Her understanding of media and public relations further enables her to craft effective strategies for positive brand perception, making Cydney O'Sullivan an invaluable asset to those seeking to navigate the complex landscapes of authorship, marketing, and entrepreneurship.

Cydney O'Sullivan

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Kerry Fitzgibbon is a distinguished Meta Partner and marketing expert, known for her comprehensive mastery over platforms like Facebook, Instagram, WhatsApp, and Messenger, which she skillfully utilizes to foster business growth and enhance brand visibility. Her expertise spans creating and managing highly effective advertising campaigns on Facebook and Instagram, where her skills in audience targeting, ad creative design, and performance analysis drive significant ROI. Kerry also excels in formulating strategic social media plans that marry organic content with paid advertising for optimal engagement and brand presence. Additionally, her proficiency in content marketing and ability to derive actionable insights from Meta analytics tools enable her to craft resonant content strategies and refine marketing efforts for improved outcomes, making her a pivotal figure in the digital marketing domain.

Kerry Fitzgibbon

Taz Papoulias distinguishes himself in the media buying landscape with a comprehensive skill set rooted in strategic planning, adept negotiation, and insightful analytics. His proficiency in crafting strategic media plans is informed by meticulous market research, enabling businesses to effectively reach their target demographics across both traditional and digital platforms. Known for his exceptional negotiation abilities, Taz secures advantageous rates and placements, maximizing campaign visibility and impact within budgetary constraints. His expertise extends to cross-platform media buying, performance optimization, and staying abreast of emerging trends, such as programmatic buying and influencer partnerships, to offer clients competitive advertising solutions. Additionally, Taz's skillful budget management and strong client and vendor relations underscore his holistic approach to media buying, ensuring optimized investment distribution and enhanced campaign outcomes.

Taz Papoulias

Sharon Williams is a renowned Publicity Expert whose strategic approach to media relations and publicity has significantly elevated the profiles of brands and individuals alike. With a knack for forging strong connections with media professionals across print, digital, television, and radio, Sharon excels in securing high-impact coverage through compelling story pitches. Her expertise extends to crafting targeted publicity strategies that align with client objectives, ensuring maximum visibility and impact. Additionally, Sharon is skilled in crisis communication, offering strategic guidance to safeguard reputations under fire. Her ability to pinpoint and articulate a brand's unique value, coupled with her experience in event promotion and management, enables her to generate substantial buzz and attendance for various events, distinguishing her clients in competitive markets and solidifying her status as a pivotal asset in enhancing public profiles.

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